The new Harley Davidson showroom in Auvergne (France) makes maximum use of a vibrant corporate colour scheme to draw in customers. The building is one of the most important Harley Davidson showrooms in Europe and needed to be approved by head office in the United States before the design was finalised. The result is landmark representation of the company’s identity.
Architect ARCHI 3A (Sébastien Chevalier) Location Puy-de-Dôme - France Company involved ArcelorMittal / Bacacier Website www.arcelormittal.com - www.bacacier.com
Steel Innovation Centre
From the outset, the intention of Voestalpine’s 5,400 square-metre Steel Innovation Centre at Linz, Austria, was "to reflect the company’s values and the originality and quality of its products in its outer layered steel envelope".
Architect pbr Planungsbüro Rohling AG Architects and Engineers Location Linz - Austria Company involved Voestalpine Website http://www.voestalpine.com
Pôle Agro-alimentaire du Grand Lyon
Echoing the vibrancy of fresh fruit and vegetables, the Pôle Agro-Alimentaire du grand Lyon is a playful and practical element of the recently relocated wholesale fruit and vegetable market, le Marché de Gros Lyon-Corbas, from where produce from the region is distributed to retailers and restaurants throughout 55 French departments and beyond.
Architect AIA Architectes – Albert Constantin Location Lyon - France Company involved Miralu Website http://www.miralu.fr